It’s the weekend, let’s talk about beer.
Many many years ago, a very young Paul Hogan sold an Australian lager to the UK through a series of TV adverts. These adverts always ended with the slogan “Foster’s. The Australian for lager.”
The reality though is that if you were to walk into a bar here in Australia and ask for a pint of Foster’s, you’d likely be on the tale end of a bit of a blank look. Foster’s just isn’t popular here and it’s not even easy to get hold of.
To borrow part of a catchphrase from one of their competitors, “Australians wouldn’t give a XXXX for…..” er, Foster’s.
If you want to find out which beers are popular with Australians, read my post:
These days, I believe Foster’s is brewed under licence in the UK but at some point in its history it was made by Carlton United Breweries (CUB), who I think at one point owned the Foster’s Group but are now themselves now part of the SABMiller Group.
It’s all very confusing and complicated, but the price of beer isn’t and that brings me to what I actually want to show you, which is a…
Jolly expensive beer
CUB brew many beers, one of them is called Crown Lager. Or “crownies” as they are often called here. It’s quite a regular beer, not too expensive, you can pick up a carton of 24 (375 mL) for around $45-$50.
I happen to have a crownie in my fridge right now standing amongst a small selection of other beers, so I can show you what one looks like…
Because this beer costs $95.09 per 750 mL bottle, or, if you prefer, $570.55 for a case of six.
By my maths you are better off buying six singles, you will save yourself one cent. But of course, if you are prepared to pay that kind of money for your beer, I shouldn’t think you’d be too bothered about that.
Yes, very expensive, but interestingly nowhere near the most expensive beer in the world. I found evidence online of something called BrewDog End of History from Scotland which, apparently, costs $765 for a 330 mL bottle.
Anyway, I still haven’t told you the name of the crownies top of the range tipple, which, incidentally, has been limited to just 7000 bottles. So, hurry hurry hurry to secure your bottle before stocks run out. It’s called…
Crown Ambassador Reserve 2013 750mL
What’s it like?
I don’t know, I’d never pay that much money for a beer. So I’ll let these guys tell you about the 2012 vintage which I’m sure is pretty much the same…
Bottoms up, as they say.
One more thing about Foster’s
Update June 2018
This is a little update on Foster’s which was prompted by a comment made by DRM today on that post mentioned above about Australia’s top 10 beers. In it he says “Foster’s is the only Aussie beer we’ve heard of in the U.S.”
Well, I’ve got a story about that.
Some time ago I was in New York and had a meal in a restaurant called Jekyll and Hyde. They gave out large paper table mats which listed beers from around the world. Here’s a picture…
The last time I checked, Australia had 516 craft beer breweries, and I suspect each of those brews at least three kinds of beer or more. Then we probably have 15 or 20 major breweries. At a guess then, I’d say Australia produces at least 2000 different beers these days.
Foster’s Light indeed!