Four weeks ago I compared prices for fresh fruit and veg. I followed that up with a look at fresh meat prices. Then, to complete my trilogy, a couple of weeks ago I compared the prices of Australian and UK fresh fish.
Obviously a trilogy cannot have a part four, because then it would need to be called something else. What that is, I really don’t know. Maybe it’s a quadrilogy or just simply a quartet, either way, I’ve now decided to add a part four.
Popular supermarket shelf items
For this particular comparison I wanted to choose 10 of the most popular supermarket items, the kind of things many people just can’t do without. There would be nothing fresh in this list, it’s mostly packaged and processed foods.
The first items that popped into my head were milk, sugar, tea and coffee. Then I got stuck. So I Googled ‘top 20 supermarket items‘ and the most relevant result on the first page was about the top 20 grocery items driving up your bill, from today.com.
It was a pretty good list, but did contain some of the fresh things we’ve already compared prices on, so I removed those. Then I threw out cigarettes (who cares?), prescription drugs (they are not in our supermarkets) and firewood; we don’t really use that much firewood in many places in Australia. I swapped their suggestion on margarine for butter, because it felt like the right thing to do.
That left me with a final list of 12.
I then needed a buying system, a way of purchasing like for like. Trying to buy the same brand in each of our countries just wasn’t going to work, so my plan was simple; buy the cheapest of each.
The cheapest, and the same size, going for the biggest where possible to get the best value. If I couldn’t get the same size from each country, I would adjust the price of the UK item so that it matched the size of the Australian one.
So, with the milk, I didn’t care about full fat, skimmed, extra calcium, added vitamins or the colour of the lid, I just bought the cheapest and the biggest available and made a slight size adjustment.
Cheapest and biggest, like for like. Oh, and with the canned vegetables, I went with tomatoes. I had to, my wife told me to. So let’s go shopping.
First up, the UK:
Prices courtesy of Tesco
Now the Australian prices:
Prices courtesy of Woolworths
What was interesting about this comparison was that Tesco seem to have a cheap brand, and then a very cheap brand. For example, with the spaghetti, they had ‘Tesco Spaghetti’ which was 99p per kilo, and then they had the supercheap ‘Everyday Value’ brand which was half the price of that.
Same happened with the teabags, and with the coffee, the tomatoes, the flour, well, pretty much most of the other items. Woolworths just had ‘Homebrand’ and it’s difficult to know how that compares with either the standard Tesco brand or the Everyday Value brand. It did have a fair impact on these results though.
How your Homebrand morning cuppa would compare with your Everyday Value cup of tea in the morning though, I just don’t know.
At £12.08 and with a currency exchange rate of just about two Australian dollars for every one English pound today, our maths is easy. The UK supermarkets stuff cost the equivalent of $24 AUD compared with 3 cents short of $30 here, so the Australian popular items from supermarket shelves were a whopping 25% more expensive than they are in the UK.
So this one is a definite victory for the UK.
When you consider that salaries are generally much higher in Australia though and that we did much better in most of the other previous mentioned food category prices, it’s still a case of swings and roundabouts.
I hear it said so often in Australia that food is much cheaper in the UK, but my quartet of posts on the subject just haven’t shown that to be the case at all.
That’s what I reckon, but I suspect some people might say I’m off my trolley.